about myself

My name is Lihi Koren, I'm married, a mother, self-employed, a makeup artist, and a hair stylist for brides and events. Academically, I am an Industrial and Management Engineer.
For 5 years, I worked as a project manager in a consulting firm, where I guided organizations, companies, and factories in optimizing and improving existing work processes and implementing new ones. I learned then that every small change in routine work requires adjustments and adaptation of the employees to new habits. Sometimes it went smoothly, and sometimes it was difficult, but the results were always positive. I combined my work as a makeup artist and hair stylist while working as a salaried engineer, and in 2018, I decided to change my profession and become fully independent in this field.

Today, my service is mostly provided at the bride's/client's preparation location, whether it's at her apartment, her parents' home, or a hotel room. I, of course, arrive with all my equipment, two suitcases that wouldn't shame an overseas trip...

I always try to position and organize everything according to my needs and the given space, taking into account all the decorations and food that are usually arranged in advance in the room. You can imagine that the situation is not always ideal, spacious, and comfortable, but that's what we have! And with that, we will succeed because there's a bride who needs to be ready on time.

Why am I telling you all this?..
Because today I am excited to introduce a combination of these two worlds of mine. While working with brides and clients in various and strange places, I identified the need to improve and streamline our work as hair stylists.. especially for those who do not work with an assistant.. like me.
It's illogical to rely on someone in the vicinity to hold the Babyliss, to jump with the spray between the legs without it falling, or to come to a workday only in trousers with pockets so there would be a place to put all the clips and combs.

It started as a customized solution for myself, but the comfort, efficiency, order maintained throughout the work, and the reactions from around made me realize it's not just my need..

After long months of thinking, developing, experimenting, questioning and trying, consulting with colleagues and professionals, sewing and improving several prototypes,
I am proud to launch a product that will change your life at work.
A solution to a real need from the field.
A dedicated work belt for hair stylists - meet your personal assistant!
Are you ready to fall in love?
And not understand how you worked without it before?